E-commerce in MENA Is Soaring
The Middle East and North Africa (MENA) region is witnessing a rapid rise in digital commerce, powered by mobile adoption, young customers, and increasing trust in online shopping. Statista projects that e-commerce revenue in the MENA region will reach USD 109.99 billion by 2025.
At the same time, average order values are growing across the region. Global Business Outlook reports that the average online order value in MENA rose from USD 30 in 2023 to USD 35.60 in 2024, signaling increasing consumer confidence in digital transactions and higher intent to purchase online.
Why the Post-Purchase Experience Matters More Than Ever
While attracting new customers remains a key growth driver, turning those first-time buyers into loyal customers has become the true differentiator. HubSpot notes that returning customers spend 67% more money than new ones, and the probability of converting them again can reach 70%—far higher than the 5–20% rate for new customer acquisition.
The key takeaway? The customer journey doesn’t end at checkout. In fact, that’s where it really begins.
How to Engage First-Time Buyers and Encourage Repeat Purchases
Beyond the initial transaction, merchants must build an intentional post-purchase strategy to stay connected and relevant. Here’s how they can do that effectively:
- Post-Purchase Communication
A simple thank-you message, delivery confirmation, or follow-up email with helpful product tips goes a long way. With HAQM Payment Services’ seamless integration, merchants can automate these communications, creating a smooth, professional experience from purchase to delivery.
- Personalized Recommendations
By leveraging the data captured through each transaction—such as purchase history, payment preferences, and shopping behavior—merchants can tailor their communication with their customer base. For example, suggesting complementary products or timely offers can significantly increase the likelihood of repeat purchases. HAQM Payment Services equips merchants with insights that allow for more relevant, data-driven interactions.
- Loyalty Programs and Exclusive Offers
Offering loyalty points, discounts, or early access to sales is an effective way to reward returning customers.
- Customized Checkout Experiences
Merchants can refine the checkout journey based on returning customer preferences. For example, offering preferred payment methods upfront, or providing one-click payment options, makes the experience faster and more satisfying for customers.
Supporting Growth Through Every Transaction
HAQM Payment Services plays a vital role in helping MENA businesses build lasting customer relationships—not just by facilitating payments, but by supporting merchants at key touchpoint that follows.
By offering a wide range of localized and international payment methods, HAQM Payment Services ensures that consumers have the flexibility to pay the way they prefer. Regional options such as Mada in Saudi Arabia, KNET in Kuwait, Meeza in Egypt, and NAPS in Qatar are fully supported, alongside global cards like Visa, Mastercard, and American Express, and digital wallets including Apple Pay and Masterpass. This not only improves conversion rates but also builds trust with customers, encouraging them to return.
Flexible Payment Solutions to Encourage Loyalty
To further increase accessibility and customer retention, HAQM Payment Services offers a variety of alternative payment options designed to cater to diverse consumer needs. These solutions include:
- Payment Link: A simple and secure way for merchants to accept payments directly via a link, making it easier for customers to complete their purchases without needing a website or complex checkout process.
- Installments: This option allows consumers to split their purchases into manageable, interest-free payments over a set period, enhancing affordability and making higher-value items more accessible to a broader customer base.
- Buy Now Pay Later: Tabby’s popular buy-now-pay-later solution allows customers to split payments into 4 interest free payments, giving them the flexibility to manage their budgets while boosting sales for merchants.
These payment options are designed to meet evolving consumer preferences and make purchasing easier, which in turn drives repeat business and enhances loyalty.
Seamless Integration, No Matter Your Size
Whether you’re a startup or an enterprise-level retailer, HAQM Payment Services enables seamless integrations that align with your business model. Merchants can choose from hosted payment pages, custom API checkouts, or e-commerce plugins compatible with platforms like Shopify, Magento, and WooCommerce. This flexibility empowers businesses to create smooth, on-brand checkout experiences that retain customers and reduce friction.
Going Beyond Payments: Partnership That Delivers
What sets HAQM Payment Services apart is the level of partnership it offers. Merchants benefit from access to dedicated account managers who provide ongoing support—from analyzing conversion and fraud patterns to optimizing the checkout experience and preparing for peak season campaigns. These proactive insights give merchants the edge they need to turn one-time customers into long-term advocates.
On the security front, HAQM Payment Services ensures peace of mind through PCI-DSS compliance, 3D Secure authentication, fraud prevention measures such as tokenization and velocity checks, and a streamlined dispute management system. These capabilities build customer trust and ensure continuity in business operations.
Support That Doesn’t Stop
HAQM Payment Services also provides around-the-clock technical and operational support to ensure merchants are never alone—especially during major sales periods or launches. This real-time responsiveness helps brands maintain performance and customer satisfaction, even under pressure.
The Road to Loyalty Is Paved With Trust
In today’s fast-moving digital economy, businesses that invest in customer retention strategies are the ones best positioned to grow. It’s no longer enough to simply complete a sale. Brands need to deliver seamless, secure, and localized post-purchase experiences that keep customers coming back.
By empowering MENA merchants with flexible payments, hands-on account support, and robust security, HAQM Payment Services helps turn every transaction into an opportunity for lasting loyalty.
